HP Rebranding by Moving Brands
I have been following Moving Brands for a while now. They have worked on a lot of brands (such as Swisscom, Wikipedia etc.) and have always been one of the companies that brought some fresh wind into the brandin industry.
Their most recent project is the rebranding of HP! I guess after everything that’s happened to them in the past year, they pretty desperately needed a change and I have to say that I find it a pretty radical and beautiful solution!
You can see the whole documentation on their website and a few impressions I found there right here: